Over the course of several articles we have covered on page SEO and optimization. Just when you are beginning to think you have heard it all, we are now ready to take you onto off page optimization. Remember that building, maintaining and optimizing your website is a never ending job. The purpose of the off page optimization is to increase your websites performance with regards to the keywords and search engines. To familiarize you with this, just review the following:

What are the links to your website?

What is the total count of your website links?

Do you know the page rank of the website that is linking to you as ranked by Google?

The website that is linking to you as a page title. What is this title?

The linked website has anchor text. What is it?

Do you know the statistics of the links that are connected to the website that is linking to you?

Have you determined the number of links that are going out to other sites, from the one that is linked to you?

What is the total count in regards to links that are on the website which is linked to you?

Do you know whether Google deems this linked site as an authority site?

There are strategy techniques that you can incorporate for off page search engine optimization. The following are some of them

You must incorporate a link campaign. This segment of your strategy is critical to off-page optimization. The reason being is it increases link popularity. Google recognizes this so in return the page becomes more popular and thus the page ranking increases. It’s like a domino effect. The importance of this exercise cannot be overstated.

Social Networking is a professional term for word of mouth advertising. It means just that. You get involved in blogs, chat rooms or any other public outlet that have the same interests as you do. These are not blatant advertising venues, but there are subtle ways to get across what your website is all about. These are online social communities such as You Tube, Myspace and Orkut.

About the author: Kevin Hueber is a SEO & search engine marketing specialist, where his latest ecommerce project is selling contact lenses online.