June 1, 2023

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Email Marketing: 5 Benefits for Small Businesses

5 min read
Email Marketing

You have probably thought many times that the digital marketing tool email marketing is not right for you. Most likely, you think your company is too small for this type of marketing.

To be successful, however, you need to choose a more traditional strategy that uses the principles of offline advertising.

It is impossible to be more truthful. Your potential clients and current customers are indeed all online in digitalized worlds. You need to learn how to use this information to your advantage.

Today we will be discussing the commercial use of email among other digital marketing strategies and why you need a digital specialist for that.

The email marketing discipline, which was created at the end of the 90s and consolidated in the first ten years of the 21st Century, consists of mass-mailing emails to a company’s audience to encourage action. this.

You might be asking yourself, “How can I use email marketing to grow my business?” We will show you how to make email marketing work for your business without having to use many tools.

1. It’s a discipline that takes few resources

Email marketing is easy. All you need is a database and a computer. This is all you need to get started.

The cost per email ranges between 0.01 to 0.02 cents. This number drops even further as your database grows. It is a direct, customizable, and immediate communication method that is ridiculous when you consider the mailing.

You don’t have to spend money on mass emailing software initially. You can manually manage your small database if it isn’t. If your database is large, you can do it manually. Some platforms also offer free accounts to manage email marketing.

Mailchimp is an example. It allows you to send 12,000 emails to 2,000 contacts with its free plan. This allows you to send 6 emails per month to your contacts announcing promotions or offers.

Email marketing is a cost-effective and effective way to market to companies of all sizes.

2. Accessibility to information sent

It doesn’t matter from where you send your mail, it can be read on any device that has internet access. Your email will be delivered immediately to your customer, regardless of whether it is on a tablet, laptop, or mobile device.

However, to ensure that users receive email on all devices, it is essential to choose a responsive email design. This means that the email design can be adapted to each team member.

This is not something you need to worry about as different email marketing platforms will ensure that your emails are compatible with every device on which they are being opened.

Keep in mind that most email is opened via mobile devices today. It is up to you to make sure that the content is accessible on mobile devices and tablets.

A 3-line paragraph is different from a 6-line paragraph. Your content should be accessible and relevant. This will increase the open rate of your emails and improve the effectiveness of your campaigns.

It provides a high percentage of ROI

Did you know that email has a more than 100% return-on-investment according to a study? This figure is impressive when you consider its low cost and minimal human effort.

Email marketing is highly quantifiable and has a competitive edge over other digital techniques. Email marketing is the most profitable discipline in marketing at the moment.

It is not enough to just start sending emails and expect results. You must create a strategy and then implement it.

Pamper your database. Keep it up-to-date and reward loyal readers with opening emails. You will not see the ROI you are looking for and will lose out on great results if your open rate is low.

You should also consider testing your audience (Test A/B), and cleaning out the contacts who do not open emails. Uninterested users will cause you to lose money and affect the effectiveness of your campaigns.

4. Segmentation

We send emails to users who have given us their data voluntarily. This is extremely useful when segmenting and strategizing campaigns.

We will learn more about our users and their preferences if we send more emails.

This will allow us to communicate the right message, based on our customers’ needs and tastes. Even more important, it will be delivered at the right moment. This increases the effectiveness of campaigns exponentially.

If we have an online clothing shop and customers live in different areas, we can segment them to determine what clothes we should offer.

We can provide coats and woolen clothing to those who live in high-altitude areas. If they are on the other side, we can send them emails with new summer clothes.

5. Automatable, interactive

Automation allows us to send campaigns faster and more efficiently. Automation allows you to program when you want your emails to go out and maximizes their effectiveness.

You can also use email automation to communicate with potential customers when they have taken a particular action. You can send them an email thanking them for shopping in your virtual shop.

Email marketing, on the other hand, is interactive. Email marketing is highly interactive. This means you can send text and you can add photos, videos, and even animated gifs to your emails.

This will allow you to draw more attention to potential buyers and encourage them to take action. This makes your email more powerful and your prospects more likely to respond.


Email marketing can be a very effective tool for all businesses, regardless of their size. You can achieve great results with very little investment. This will catapult your business with virtually no effort.

Like everything else in marketing, the strategy is the foundation. It is important to know what you are looking to accomplish and how you plan to get there.

Also, this is where you establish your SMART objectives. Once you have these in place, you can start your email marketing efforts.

All these benefits are yours to take advantage of and help you achieve great results in your business. Email is your opportunity to win!