June 1, 2023

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Why Digital Marketing is Important in Today’s Business?

5 min read
digital marketing

Digital Marketing specifically refers to “Achieving Marketing Objectives Through the Use of Digital Media and Technology”.

Digital Media and Technologies Include: 

• Company website
• Mobile applications
• Company social media page
• Search engine
• Advertising
• Email and automation
• Digital alliances with other digital marketing companies

However, to be truly successful, digital technology must be integrated with traditional media such as print media, television, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you must prove the value of your work. Read more – Why You Should Hire a Digital Marketing Agency in India? 

Four Keys to Marketing in The Digital Era

1] Privatize Customer-Centricity!

This was number one in traditional marketing and its still number one in the digital era. Focus on your customer’s major “headaches” rather than their needs. Spend a day in lives of your customers to find out how to make their life easier, better, cheaper.

To invent their wildly successful products, Apple didn’t ask what their customers wanted, it focused on what their problems were.

2] Meet Customers Wherever They Go

Let’s look at how much time consumers spend online and where, based on research by IMD Professor Missies Sikorski, author of the book “A Social Strategy”, a study of how companies profit from social media. According to Misiek, Pinterest users are 70% female and nearly a third of them have a household income over $USD 100,000 per year. Almost half are over 35 years old, and on average they spend 16 minutes on Pinterest per day versus 12 minutes daily on Facebook. 

3] Let somebody else do the talking
When you can’t be everywhere, let your customers be your ambassadors. In some sectors, like mobile phone service, for example, word of mouth still reigns supreme. In a survey cited by Missies, 40% of the people polled said that they chose their service provider based on recommendations by family and friends. Only 1% chose their provider based on a recommendation from social media. This means that if your customers are satisfied or delighted, 

4] Master the experience stage
The best way to turn happy customers into ambassadors online is to make them feel great and special about using your products. Companies like Nike have used digital technology to really enhance the post-purchase experience for their customers, increasing their loyalty and making them more likely to be brand advocates.

Benefits of Digital Marketing Services

The main benefit of digital marketing is that you can reach your target audience in a cost-effective and quantifiable way. 

Digital Marketing Benefits:

  • The global reach of the website allows you to find new markets and trade globally with little investment. 
  • Low Costs A well-planned and targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. 
  • Measurable and Traceable Results that your online marketing activity measures through web analytics and other online measurement tools that make it easy to determine how effective your campaign is. You can get detailed information on how customers are using your website or reacting to your ads.
  • You need a dynamic website for fast performed your services to your user or clients. because the development time requires gathering functional details from the client to make the website flexible in the future, it is very costly. Dynamic websites design requires a better server than a low-cost host to handle all the dynamic data and traffic that your thriving website will eventually receive.
  • Personalization If your customer database is linked to your website, every time someone visits your website, you may receive them with specific offers. The more they buy from you, the more you can refine your customer profile and promote them effectively. 
  • Openness By interacting with and carefully managing social media, you can build customer loyalty and build a reputation for ease of interaction. 
  • Social currency. Digital marketing allows you to create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social value by being passed from one user to another and going viral. 
  • Increased conversion rate. If you have a website, your customers will be able to complete a purchase with just a few clicks. Unlike other media that requires people to get up and make a phone call or go to a store, digital marketing can be flexible and instantaneous.

Disadvantages of Digital Marketing:

Some of the disadvantages and challenges of digital marketing that you should be aware of include: 

  • Skills and training. You need to make sure your employees have the knowledge. Required knowledge and experience to successfully complete digital marketing. Platforms and trends are changing rapidly, and it is important that you keep up to date with the latest developments. 
  • Time-consuming tasks such as optimizing online advertising campaigns and creating marketing content can be time-consuming. It is important to measure your results to ensure a return on investment. 
  • High competition. You can reach a global audience with digital marketing, but you will also face global competition. Standing out from the competition and gaining attention from the multitude of consumer-facing messages on the Internet can be challenging. 
  • Complaints and comments, any negative or critical comments about your brand may be shown to your audience through social media and review sites. Implementing effective online customer service can be a challenge. Negative comments or ineffective reviews can damage your brand’s reputation. 
  • Security and Privacy Issues There are a number of legal considerations related to the collection and use of customer data for digital marketing purposes. Pay attention to the rules regarding privacy and data protection.

History of Digital Marketing

  • Although the term was first popularized as a term in the early 2000s, Digital Marketing 
  • has been around for much longer. 
  • I like him MUCH better. Exactly 100 years later. 
  • His name is Guglielmo Marconi.

What? Marconi?

Yes. In 1896, he was the first to demonstrate “public wireless signal transmission.”
This guy invented the radio. Soon after their small demonstration in England, the Morse signal was transmitted over wide water.

Although it took radio another 10 years to reach the masses, it didn’t take long for the creators to realize that they could use it to sell anything. The first live broadcast was an opera performance at the Met, and guess what everyone did after that?

  • Bought tickets for performances!!

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